Five Tips for Getting Exactly the Photographer You Need
By Daphne Gray-Grant
The principles for selecting a photographer should be similar to those you'd use for hiring a contractor to renovate your home. Here are five essential tips:
1. Get Recommendations
Start by asking family, friends, and business contacts about photographers they've used and been happy with. If personal recommendations aren't available, check the yellow pages or search online. Once you have a list of potential photographers, follow up with them by phone or email to learn more about their services.
2. Review Their Portfolio
Make sure the photographer's portfolio matches the type of shots you want. Just as musicians specialize in different genres, photographers have their areas of expertise. Look for photographers who excel in your specific type of photography - whether that's headshots, business portraits, or creative photography.
3. Don't Shop on Price Alone
Get quotes from multiple photographers, but compare the detailed specifications carefully. Consider:
- Number of photos you'll receive
- Amount of time included
- Digital versus film
- Retouching and editing services
- Usage rights
Remember: Would you pick the cheapest brain surgeon? Your professional image is an investment in your career. Choose quality over the lowest price.
4. Provide Specific Visual Examples
Photographers are visual communicators. Instead of just describing what you want in words, share sample photos that demonstrate the "look and feel" you're after. Collect reference images from the web or magazines that inspire you and share them with your photographer.
5. Collaborate with the Photographer
Once you've selected your photographer, work together to ensure the best results:
- Ask for advice on clothing, hair, and makeup
- Allow sufficient time for the photography session
- Arrive early and avoid rushing
- Trust their professional expertise
- Communicate openly about your needs and concerns